Tag Archives: warners brothers records

The Way We Were

Alice Cooper and the ‘Chicken Incident’ of 1969

After an unrehearsed stage routine involving Cooper and a live chicken garnered attention from the press, the band decided to capitalize on tabloid sensationalism, creating in the process a new subgenre, shock rock. Cooper claims that the infamous ‘Chicken Incident’, which took place at the Toronto Rock and Roll Revival concert in September 1969, was in fact an accident.

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